The markup on watches by jewelers can vary widely depending on several factors, including the brand, model, and demand for the watch, as well as the specific jeweler and their pricing strategy.

In general, jewelers may mark up watches anywhere from 10% to 50% or more above the wholesale cost they paid for the watch. However, the actual markup may be higher or lower depending on the specific watch and the jeweler's pricing strategy.

Luxury watches from well-known brands such as Rolex, Omega, and Patek Philippe, for example, may have a higher markup due to their strong brand recognition and high demand among collectors. On the other hand, lesser-known or lower-end watches may have a lower markup.

It's important to do your research and shop around to compare prices and markup from different jewelers when buying a watch to ensure you are getting a fair price. You can also consider buying from reputable online retailers or marketplaces to potentially save money and avoid high markups.

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