The cost of a Rolex watch in 1970 varied depending on the model and features of the watch. However, to give you an idea of the pricing back then, a Rolex Submariner, which was a popular model at the time, cost around $230 in the early 1970s. 

It's important to note that the value of money changes over time due to inflation. According to the US Bureau of Labor Statistics' inflation calculator, $230 in 1970 is equivalent in purchasing power to about $1,560 in 2023. So, adjusting for inflation, the cost of a Rolex Submariner in 1970 would be equivalent to roughly $1,560 in today's dollars.

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